Using Twitter for Small Businesses

Twitter has quickly become a place to share stories and advice. But is also a great place to market your business. Thousands of business owners and potential customers surf Twitter so why not utilize this tool? Here is a basic guide to using Twitter for your small business.

What you should do:

  • Go to and follow the prompts to create an account.
  • Choose a Twitter name. Since you are creating a business account, pick something that is appropriate. You can use your business name or your own name. The name you pick should make it easy for people to associate your Twitter account with your business.
  • Flesh out your profile. You are allotted 160 characters to put your best face forward and tell they world why your business is so great; use them well. Stick to the point and be honest. Do not use industry jargon that laymen will not understand.
  • Upload a photo. It can be of you as the owner, or even of your company’s logo. Whatever you do, do not leave the default egg Twitter gives you.
  • Start following the right people. Now that you have your account and profile set up, start following people who will help your business. Who are these people? They are people within your industry. Start by following the industry leaders.
  • Contribute valuable information. Do not start haphazardly tweeting away. Send tweets that are informative and interesting, things that are of value for your followers.

What you should not do:

  • Tweet as a big company. Yes, you are promoting your business. However, your tweets should have some personality behind them. Develop a voice for your tweets, one that shows there is an actual person behind your company.
  • Constantly promote your business. You joined twitter to get people to notice your business, but you will not accomplish that goal by only trying to sell yourself. Your followers do not want to continuously hear about what you are selling; they follow you because they think you have something good to say.
  • Ranting and raving. This is your business account, and there is no place for oversharing. Leaving personal opinions at the door is a good rule of thumb.
  • Over tweet. There’s a fine line between too little and too much when it comes to Twitter. Too little, and you won’t get new followers and you may even lose some you have. Tweet too much and too often, and you run the risk of looking like a spammer.

How you use Twitter? Leave a comment and let us know.

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