How to Write an Effective Landing Page

A landing page can help turn your website visitors into customers and get you more sales. It is a marketing strategy that focuses on getting desired results off a particular product or service. Just about anyone can write a landing page, but not everyone can write a compelling one. There are certain tips and tricks to writing an effective landing page, and we will share some of the best with you.

Ask Questions

Not to your potential customers, but to yourself. Ask yourself:

  • What exactly are you offering?
  • What types of people are you aiming the landing page at?
  • Why should those people be interested in your
    product/service?
  • How can you make their lives better with this
    product/service?

Have a brainstorming session and write down all the ideas you come up with no matter how off-beat you may think they are. Pay close attention to the last 2 questions. These are what will help you get sales. By offering a solution to a problem your desired audience has, you will be able to sell them your product. Once you are done you can fine-tune your thoughts to just the best parts.

Have a Call to Action

An effective landing page has a clear call to action towards the beginning of your page. It is whatever you want your reader to do. It can be to buy something, sign up for something, download something. Use powerful words such as: Buy Now, Subscribe Now or Limited Time Offer! You should also have your call to action used sporadically throughout the rest of your marketing copy since people read in different ways. Believe it or not, some people actually skip to the bottom and read that first.

Have Testimonials

Nothing looks better for your product than positive reviews from real customers. You can talk until you are blue about how great your service or product is, and you may get some new customers. Add testimonials from real people that have tried and loved your product, and you will get even more.

Add Keywords

You can write the most dazzling and convincing landing page, but if no one can find it, what’s the point? By doing some basic keyword research, you can figure out what words your target audience is searching for an incorporate it in your copy to help people find your website. A landing page can help you move your product or service. An effective landing page can help push your sales into high gear. Follow these tips to writing an effective landing page and you will be on your way to making more sales.

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