No matter what type of business you are in, marketing to your target audience can help you build your customer base and gain more sales. Advertising to anyone and everyone will just take up excess time and money, and will only affect a small portion of those people. By simply focusing your audience, you can maximize your business exposure and earnings. Here are some tips on how to determine your target audience so that you personalize your marketing efforts and make them more effective. Analyze your current customer base.
Paying attention to who your ideal customer is can give you insight on how to market to them. Performing a survey can help you gather the information that you need. Include questions about basic demographics like age and gender. You may also want to inquire about household income, shopping preferences and spending habits. This will help you understand the people who are already using your services or products. Ask for feedback. This can be done through discussion boards on your website or follow-up phone call surveys. If you sell products, you can ask a few questions upon checkout. An important question to ask, whether online or in-store, is how the customer heard about your business. This will give you an idea of which avenues of advertising is most effective for you.Pay attention to purchasing trends.
Do certain products sell better during certain times of the year? Do more people purchase items online or in-store? By utilizing this data, you can focus your advertising during specific times of year, and also online vs offline. Track your advertising efforts. Using forms of advertising that have trackable features is another way to see how you are currently reaching customers, as well as which types of advertising work best. Distribute coupons in specific areas or use television or radio ads that state, “mention this ad for an additional discount.” Both of these methods will allow you to track if the advertisements you sent out are effective or not. Figuring out who your target audience is can benefit your business in many ways. You can save time and money on advertising, and learn the best ways to reach those who are genuinely interested in what you have to offer.