What’s the point of having a blog if no one reads it? This is where the difference between writing a blog post and writing an engaging blog post comes into play. An engaging blog post can grab readers’ attention, keep it and leave them wanting more. It’s not difficult to be engaging. Just incorporate these 6 helpful tips.
Pick a good topic. What good is the blog post if the topic is rubbish? Who’s going to want to read that? Research your niche by looking through search engine results and at keyword search results to see what readers are interested in and looking for.
- Pick a good topic. What good is the blog post if the topic is rubbish? Who’s going to want to read that? Research your niche by looking through search engine results and at keyword search results to see what readers are interested in and looking for.
- Think about your readers. Think about who your readers are and what they need. What kind of information are they seeking out? What tone would they relate to? By catering your blog posts to your intended audience, you can more effectively get their attention and convey your message.
- Keep your paragraphs short. Your sentences should be short as well. Sentences that are too long tend to lose readers interest. Paragraphs that are too long can be tough to follow. This is not to assume your readers are dim … quite the contrary. But online readers typically want their info and they want it quick.
- Have an engaging opening sentence. Keep your opening interesting by starting with something that is interesting. Rather than diving straight into the facts, start with a witty sentence or a clever anecdote. Talk to your readers as if you are having a conversation with them.
- Use a little humor. What could be more engaging than being funny? Humor lightens up any topics and makes it fun. This doesn’t mean to fill your posts with jokes. Also, there are some topics that some readers may be sensitive to. Stay away from the obscene, use your good judgment, and remember that when it comes to humor, a little goes a long way.
- Add images. Images brighten up a blog post and draw attention to it. You can also use other types of visuals like charts and infographics to convey your information in another form. Make sure that your visuals are easy to understand and help your reader understand what you are trying to get across. There’s no point in a visual if it detracts from your message or turns off your readers.
Engaging blog posts draw readers in and make them stick with you. Luckily, it doesn’t take much to take a blog post from ordinary to extraordinary. Follow these 6 tips for blog posts that will get even more readers.