How to Use Hashtags in Your Social Marketing

If you’ve ever used a hashtag, you know how powerful they can be. That little number sign followed by a keyword can link together posts and people from around the world, and allow you to easily find just about anything on a social network. Because hashtags are used for organizing similar thoughts and conversations, it’s no surprise that they are great for business marketing. Here are 4 tips to choosing hashtags for your business social media marketing to get the best results.

  • Pick a unique hashtag. While general hashtags may be good for common posts, picking something too general will likely provide you with too many results. If you want to be able to reach a smaller, specific community, you are better off picking a much more distinct word. Pick something directly related to your industry; if you can pick something that is related solely to your business, that’s even better.
  • Make it easy to remember. While your hashtags should be targeted and specific, you also want them to be easy for your customers to remember, and also easy to spell. If you pick something that is hard to spell you increase your chances of missing people, merely because of a spelling error. For the best results, keep your hashtags short and easy to pronounce and spell.
  • Do your homework on the hashtag. The worst thing that can happen to your hashtag campaign is that you after you start using it, you realize that it’s already used for something else entirely different. This embarrassing situation can be avoided if you simply do some preliminary research. You do not want to pick a hashtag that is associated with something negative, illegal, or something that is in direct competition with your own business.
  • Use it in multiple social channels. Your goal in using hashtags is to get customers engaged, and to create a unified brand over your social media networks. To do this, adopt the same hashtags over more than one channel. Although hashtags became mainstream with Twitter; Facebook, Instagram, Google+, LinkedIn and Pinterest are now using hashtags as well.

When using hastags in your social media marketing, you want to make sure you are using the right hashtags that will yield you the best results. Pick hashtags for your business that are unique and easy to remember, do some research on the hashtag before launching your campaign and use it throughout all your social networks. Doing these 4 simple things will give you better results that will get people talking.

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