In the world of business blogging, you can’t afford to make mistakes. Every mistake could cost you a follower or even a customer. Unfortunately, mistakes are not all that uncommon. Here are 5 of the biggest blogging mistakes to avoid.
Mistake #1: Not understanding who your audience is
It’s one thing to understand your topic and niche, it’s another to connect with your audience in your posts. To really understand who your audience is, you need to think from their point of view. Think of the problems they are facing are also consider what they already know, and don’t know, about your topic. Once you have figured this out, you can deliver them information that is useful and new to them.
Mistake #2: Jumping all over the place
It’s natural to want to reach as wide an audience as possible, but resist the urge to cover too many different topics. Jumping around from topic to topic can possibly cause readers to become disengaged. Define your key areas, and focus your topics on your specific areas of expertise.
Mistake #3: Picking quantity over quality
Posting often can help get you noticed with the search engines, and bring you more readers. However, if your posts lack quality, you will lose those readers can quickly as you got them. Find a good balance between frequency and quality content for the best results.
Mistake #4: Not writing for your audience
Readers are selfish beings. They want to be taught, informed and entertained. While blogging may have been born as an outlet for people to log their every thought, business blogging does not care what you are thinking. When you write your blog posts, you must write for your audience. If it’s not of value for your readers, they’re not going to read it.
Mistake #5: Only talking about your company
Business blogging is great for drawing customers to your business, but that does not mean you should constantly talk about your business, products or services. Think of a reader who is new to your blog. Does he care about your business? Probably not. He cares more about his own problem, and finding information to solve it.
Business blogging is an art and takes a certain skill to get it right. Unfortunately, it is very easy to make some mistakes when it comes to business blogging. Are you making any of these 5 common mistakes? If so, start taking the necessary steps to fix them to make your business blog even better.