If you regularly maintain a blog to help market your business, then you can boost your traffic and conversion rate even more by guest blogging. By seeking out the leading blogs in your industry and snagging a guest post, you can stand to gain a lot for your business. Here is a just some of the ways guest blogging can help grow your online business. Make the right connections. Guest posting allows you to connect and reach out to the major players in your industry. If you score a guest spot, you are in a great spot. Not only will those big wigs start to know who you are, but their readers will too. Keeping a good rapport with the connections you make can possibly help you later down the line.
Gain social proof. One of the biggest hurdles new bloggers face is getting their name out there. By having a quality post on a big-name blog, you can easily gain exposure through the social media efforts of the blog owner. When the blog tweets and shares a link to the post you wrote, their many followers will get see who wrote the post. Get backlinks. This is a big reason to guest blog. At the end of your post, you usually get to include your bio, and a link back to your website or blog. Not only will this drive readers to check out your site, it also allows Google crawlers to better index your site. The more popular the blog is that links to your site, then better you look in Google’s eyes.
Get more targeted traffic. If you guest post on the right blogs, it can get you the right kind of traffic. As opposed to advertising to the masses, where everyone and anyone can see your message, guest posting will get your name out there to the readers that are truly interested in your industry. While posting regularly on your own blog will get your traffic and noticed by Google, guest posting on bigger, industry-leading blogs will do you one better. Guest posting on the right blogs will help you make the right relationships, raise your social media status, gain you important backlinks and get your more of the right kind of traffic. If you haven’t tried guest posting yet, reach out to industry leaders to see if you can offer a guest post, and boost your business by doing so.