You can spend all your time writing a well-thought out and eloquent blog post, but no one wants to read it. Why? Online blog readers are skimmers. For one thing, there is so much information available in the Internet that they don’t want to devote too much time to one site when they are searching. Another reason why blog readers are skimmers is because blogs make it easy for them to do so. Blogs are to the point with not a lot of fluff, which makes it easy for readers to get the main ideas from a quick read through. In order to get more people to read your blog posts, you must write for them. Here are 5 tips that will help you write a blog post that people want to read.
- Write in Associated Press style. AP style promotes putting the main idea of the content in the opening paragraph, and then reinforces that idea with the remaining sections. This makes it easy for blog readers to skim and still get the main points of your post.
- Keep it short. People tend to take notice of the first and last sentences of paragraphs. Keeping your paragraphs short make them easier to read and easier to skim.
- Make it eye-catching. You can make your main points stand out to skimmers by bolding important phrases, italicizing words or changing up your fonts. If you find this too trendy, use question marks and exclamation points to make certain sentences stand out to your readers.
- Have an intriguing title. Without a catchy title to lure them in, many people will completely pass on your reading your post. Make your title engaging so that readers will deem your post worthy of being read.
- Take a different approach. If your blog post is proactive, readers are more likely to care about what you have to say. You can do this by taking the position that opposes the main thought of the industry leaders, writing a post that makes readers think or giving them a new take on something old.
With so much information on the Internet, readers tend to skim most blog posts. Make your posts ones that they actually want to read, and not skip over, by using these 5 tips. Write for your audience, keep it short, make it appealing, have a killer title and make your readers think. Armed with these 5 tactics, you can write blog posts that readers will stop to read.