Social marketing can help you reach millions of people, but email marketing can help you reach the right people. Email messages are delivered directly to a list of subscribers – subscribers who chose to sign up for your mailing list and are genuinely interested in your business. Getting started in email marketing isn’t difficult. In fact, it can be done in 4 easy steps.
- Step one: Choose your email marketing software
This is the software that will allow you to craft your auto-responder emails. There are many companies that you can choose from, among the most frequently used are AWeber, Get Response and Mail Chimp. The best way to choose the right one for you is to check out each, and pay attention to the web forms, options and scheduling options they each offer.
- Step 2: Create a web form
Once you have picked your email marketing software, create your first web form. This is what your visitors will use to subscribe to your mailing list. Most companies have easy-to-use software that allows you to drag and drop or just add your own text.
What should your web form say? One of the best ways to get entice people to subscribe is to offer them something. A free report, eBook or a discount code works great. People are always more willing to sign up for something when they can get a freebie out of it. Advertise your offer by stating something like, “Sign up for our mailing list and get a FREE eBook!”
- Step 3: Install your web form
- Step 4: Communicate with your subscribers
As you grow your list, you will want to make sure that your subscribers are receiving valuable information from you. You can set up your auto-responder to automatically send out a newsletter each time you post new content on your blog.
To truly get the most out of your mailing list, send your subscribers information, specials, updates, etc. that are only for them. If you have a new campaign coming out, tell your email subscribers about it first. It will help draw up attention from your target audience, which will help make your campaign a success.
Email marketing can help you get your message out to those who are interested in your business. To get started pick a marketing software company, create a web form, install it on your website and start communicating with the people who sign up.