How to Get Started in Social Media Marketing

By now, your business should be one at least one social networking site. Social media marketing can connect your business with consumers and other businesses in a whole new way. If you haven’t taken the plunge, what are you waiting for? Here are 5 questions to ask yourself that can help you get started.

  • What are my goals? Determine what you plan to get out of social networking. What is the reason you want to do it? Are you planning to meet other businesses like yours? Or are you aiming to get more sales? Figuring out what you want out of your social marketing efforts can help you determine where you want to spend your time and who you want to target.
  • Who is my audience? Think of who your target audience is and where they like to hang out. Also, figure out what type of content they are drawn to most so you know what you should be posting.
  • Who will manage my accounts? Figure out what your resources are. Who is going to create your posts and maintain your accounts? You will need someone to respond and interact with followers and other businesses.
  • Will I be able to devote time to social media? If you are going to be the one to manage the accounts, will you be able to devote a portion of each day to social media? You will need to dedicate specific times during the day to interact with followers and post interesting content, either your own or from elsewhere on the Internet. Keep in mind that the majority of your time spent should be on sharing and conversing. Only about 20% of your time should be devoted to actually promoting your own business.
  • Will I be able to promote my accounts? Yes, social media can be used to promote your business; but you should also be prompting your social media accounts in order to get more exposure. Intertwine your promotions online and offline for the best results.

Social media marketing is a great way for businesses to connect with consumers and other businesses. If your business isn’t on social media yet, answer these 5 questions to help you get started with your own marketing plan.

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