Reducing Your Email Unsubscribe Rate

Email marketing is a great way to reach your customers, make sales and increase your business. However, there is always the risk that people who have signed up for your mailing list will unsubscribe and leave you with less and less subscribers. Here are some of the biggest reasons that people unsubscribe from email lists, and what you can do to reduce your risk.

  • You’re sending too many emails. If you send too many emails subscribers may feel overwhelmed, maybe even a bit irritated, which leads them to click unsubscribe. To avoid this problem, create a schedule for your automatic follow up emails. Email marketing tools like AWeber will allow you to set up emails to be sent to new subscribers after a certain amount of days.
  • You’re emails are too spammy. When subscribers start receiving content that they just weren’t expecting – like promotional emails and sales pitches – it can turn them off to your business. To overcome this, set your expectations early. Tell your readers exactly what they are going to be getting if they subscribe from to your list.
  • You’re unpredictable and infrequent. While readers don’t want to be bombarded with emails, they also don’t like it when they are sporadic and unpredictable. A good way to avoid this issue is to coach your readers. If you are going to be infrequent, post updates on your social media so that people know what’s going on with you.
  • You’re not offering anything new. Another reason why people unsubscribe is because you aren’t sending them anything they can’t already get on your blog. If you plan on only sending them your recent blog posts, then make sure you tell them that. But if you want to really engage your subscribers, offer email-only content for them.
  • You’re focus is too broad. If you are offering something with your mailing list, and you deviate too far from that topic with your follow-up emails, your subscribers may decide to leave. They came here for a reason, and if they aren’t getting it, they will quickly leave. To avoid this problem, coordinate your emails with what your subscribers signed up for.

Having an email mailing list can boost your business and help you reach your customers. But if you aren’t sending the right emails, you can start to lose your subscribers. Use these 5 tips to help you reduce your unsubscribe rate and retain your email followers.

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