You’ve probably added a blog to your website in order to help bring in traffic and get your business noticed.
But what if the results aren’t exactly what you hoped? What if the right people aren’t seeing your posts and clicking through to your website? Luckily, all hope is not lost. There are things you can do to help your blog get seen and gain organic traffic. Here are 3 things you can try that will boost your blog’s chances of getting found.
- Build a network. Don’t just put your posts out there and hope for the best. Create a posse of bloggers, social media users and others who are willing to read your stuff and share it with their own audience. In order to start building your network, the best place to start is on other blogs in your industry. Comment on their posts and follow them on social media. You also need to create content that people want to share in return. Make sure that your content is great and your titles are catchy. Whenever you leave a comment on another blog, a link to your newest post will be shown. If the title sounds good enough, others will start to migrate over to your blog and read and comment.
- Make it easy to share. Since you are commenting and directing people back to your own blog, you want to make it as easy as possible for them to share your content. Have an interesting introduction so that people want to read past the headline, place social sharing buttons where they are easily seen, and make sure your content is useful and entertaining at the same time.
- Write unique content. Since there are many other blogs in your industry, the chances of similar content is high. Even with a catchy title and well-written content, readers don’t want to read the same thing over and over. Write content that is unique; take a different stand on something. Differentiating yourself will make your content stand out and make others want to read and share it.
Your business blog was started as a way to drive traffic to your website and increase your business. A great way to make that happen is to help your blog get seen. Build a network within your own industry of other blogs, make your content sharable and continually write unique content for others to share and you will be on your way to getting your blog found.