How to Use QR Codes for Your Business

Even if you’re not familiar with the term “QR codes”, you’ve probably seen them before. They are similar to barcodes, but they contain a different type of data. QR codes are 2D matrix-looking barcodes that can hold up to thousands of characters of information. When you scan a QR code using your smart phone, it can bring you to a website, e-mail, phone number, just about anything the business would like to share with you.

And they are great for so much more than just sharing your information. You can use them to build a community, link your site with your Facebook page or a landing page, and imbed a call to action for your readers to follow through on. As you can see, the possibilities for using QR codes for your own business are endless.

Where Can You Place QR Codes?

Anywhere! There are many ways businesses have been using QR codes. Among the top places to put these square codes are:

  • On business cards. They can be placed on the back, or even right there on the front and linked to your business website or to a social media profile.
  • Brochures or other marketing material.
  • Product tags, packaging or invoices.
  • Storefront windows.
  • Restaurant menus.

What Should They Link To?

QR codes can link to anything you want them to. They are great for promoting just about anything you wish: your site, a product, etc. Here are some other ideas of what to link to.

  • Instructions on how to use a product
  • Interesting background information about your business/li>
  • Directions to your storefront
  • Where to buy more products or replacement parts
  • Special offers or coupons
  • Free downloads
  • Feedback forms

How to Get the Most Out of QR Codes

When using QR codes for your business, you want to get the most out of your efforts. Make sure that you provide a short explanation as to where the code will take your customers. Make it was easy as possible, explaining how to use it if necessary. Also, make your offers compelling so that people will want to check out your code, and will return for more later.

QR codes are a great way to spread information and marketing your business. Since it requires a scanning action from your customers, it helps to get people involved, causing them to invest time into your business. Place these codes anywhere you would like, and link back to just about anything!

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