Changing Your Business Online Identity

With so many people turning to the Internet for business information, who you are online is a big deal. Your online identity represents your business; it’s part of your brand that customers identify with. If you’re unhappy with your business identity, there are ways to change it. However, it’s not a decision to be taken lightly. Here are four things to think about before changing your online identity.

  1. Come up with 3 good reasons to rebrand. There should be a genuine reason that rebranding your business is necessary. Often times, businesses get tired, or feel like they are in a rut. But this doesn’t necessarily mean that they need to change their online identity. Come up with at least 3 reasons why making a change will benefit your business.

  2. Calculate the costs. Rebranding can come with a high price tag. Before delving in to such an undertaking, carefully consider what would need to be done and how much it would cost you. Remember, beyond your website, there may me business cards and other marketing material that need to be updated as well.

  3. Test out a new name. Before you make some big changes, test them out. Ask your loyal customers and your mailing list for feedback. They will give you an objective opinion on whether or not your rebranding will be worth it.

  4. Test out a new name. Before you make some big changes, test them out. Ask your loyal customers and your mailing list for feedback. They will give you an objective opinion on whether or not your rebranding will be worth it.

Your online identity is what customers come to associate with your business. If you’re identity isn’t getting enough traffic or attention, it might be time to think about rebranding. However, rebranding is a big decision and one that should not be taken lightly. Consider these 4 issues before changing your business online identity.

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