There are is so much information and content on the Internet already, it can be a challenge to get people to actually read your posts. However, if you structure your posts right, you can increase your chances of getting people to read them. Why is this? It’s because of all that other content. People just don’t have the time to read everything. If you make your content easily digestible, yours stands a much better chance.
Make your headlines irresistible. If you use the right bait, you’ll catch more fish. A catchy headline does just that: it reels readers in and makes them want to read more. While you are at it, make sure that your meta descriptions, the ones that show up in the search engine results, are equally as catchy.
Break up your content. Most people don’t read, they skim. Make it easy for readers to get the gist of your content by breaking up your content with headings, subheadings, bullets, numbers and block quotes. You may even make it easier by adding a “conclusion” paragraph. When readers know that there is a summary at the end, they are more likely to read to the end.
Don’t write novels. The question about post length is often discussed, but never given a real answer. Even when someone does say they have the perfect blog post length, someone else will say the same thing, but with a much different word count. With that said, you should try to keep your word count around 1,000. Unless you are writing a lengthy guide that people really want to read, longer posts are just too daunting. Keeping your posts shorter and to the point will increase the likelihood that readers will read the entire thing.
Increase your font size. Basically, don’t use an itty bitty font. While we’re at it, don’t use a font that is too fancy and script-like. These things both mean a blog post that is just too hard to read for some readers. Stick to an easy-to-read font in an appropriate size. If your current font is smaller, increase it just a little to see if it affects your blog stats.
You can get your content found and even shared, but can you make people actually read your posts? Take a step and analyze the structure of your posts. Is there anything that can be improved? Use these tips to help get your posts read even more.