Twitter is perhaps the most social and interactive online platforms today. Every day, people and businesses are connecting by tweeting, retweeting and replying to messages and tweets. With so many people interacting on Twitter, it’s a great platform to use to boost your business. This is where Twitter parties come in.
What is a Twitter Party?
Twitter parties, often called Twitter chats, are organized chats between any number of participants. By using a relevant hashtag, participants can follow a conversation, questions and answers or other comments. Every participant must use the same hashtag for each tweet so others can see what is being said.
How Can it Boost My Business?
If you host or moderate the chat, you can be seen as an expert in your industry. It is also a great way to introduce others to your business and meet others in your industry.
Where Do I Start?
The first step is getting the word out. Make an announcement on Twitter, but also on Facebook, Google+, LinkedIn and even Instagram. Invite key participants; write a blog post about what you will be covering and what questions you may be throwing out there. Your goal in announcing early is to get other industry leaders to join in your chat, giving followers even more incentive for joining your chat.
The easiest way to keep track of a Twitter party is by using a Twitter manager like Tweetdeck or Hootsuite. Create a stream for your specific hashtag so that all the comments will show up. This will make it simple to monitor and converse with your participants.
Start the chat by introducing yourself as the host and introducing any guests you have. You may do a roll call so that others have the opportunity to introduce themselves as well, which can help others make connections.
Ask your first question or start your first topic. Keep things organized by labeling it as Question 1, Q1, topic 1, etc. Participants, and you, will be able to keep track of answers when they are preceded with a corresponding Answer1, A1 or topic1.
To offer your participants more value, consider offering the transcript to the chat once it is over. This is great for Twitter chats that feature experts as there will likely be valuable information that your participants would love to read again.
With Twitter being such an interactive platform, it’s a great place to connect with others in your industry. Host your own Twitter party by promoting it, and then moderating questions and comments.