Having good content is an essential part of any online business. It’s how businesses communicate with the world, gain attention for themselves and directly talk to customers. But if you find your business isn’t making waves as it should be, take a look at your content strategy. Here are 3 big content marketing mistakes that many businesses make and how you can avoid them.
Mistake #1: Not having a distinct voice
Your business is a brand. It’s not just a name and some products, but an entity where everything about it should work as one. The voice you write your content with should be distinctly “you” and will be how your audience comes to see you and relate to you. For this reason, your content voice should remain constant throughout all your online content.
Establishing your tone or voice isn’t difficult. The first thing to do is to make sure that all your content centers on a few specific topics. This is especially true for your blog. If you blog about plumbing, don’t suddenly start posting about kayaking adventures. Getting off-topic will disrupt the flow of your content, confusing your readers. The second thing you can do is to always use the same voice. It can be professional or more casual in tone. What matters is that you are consistent.
Mistake #2: Not taking your audiences’ interests into consideration
Do you really know what’s best for your audience? Or have you been assuming that you do? Many businesses write content that sounds good to them, but fail to take into consideration the interests of their audience. In order to make your content really successful, write with your readers in mind.
To find out what they are interested in, look at what’s already being said. What questions are they frequently asking? What do they want to read about? What are they talking about on social media? What posts are they sharing the most?
Mistake #3: Not taking a different view
Your content won’t stand out if you’re only rehashing information that is already out there. Yes, we know that pretty much all content is already out there, but get creative with your own content. Using content and topics that are already written, change things around and make them your own. Come up with a different angle to approach the topics and find new solutions for common problems. To be viewed as a thought leader in your industry, you must make your thinking stand out above the rest.
Content is a very important part of online marketing. It can help you establish your authority and get you online attention. But there are some common mistakes that many content producers make. Look over these 3 common mistakes and see what you can do to avoid them.