Small business marketing is vastly different from marketing a big company. For starters, bigger companies come with bigger budgets. Small businesses just don’t have the same funds or manpower to aggressively market the way bigger businesses do. Luckily, it doesn’t take a ton of money to effectively market a small business. All it takes is a good plan and the right marketing know-how.
Start with a goal. With a limited budget it is important to know what your goals are. Are you looking to sell more products? Increase website traffic? Increase the amount of return customers? Determining what your goal is well help you figure out the best marketing tactics for your business.
Have a great elevator pitch. You want to spend your marketing time wisely and creating a compelling elevator pitch will help you do just that. The average adult attention span is a mere 6 to 8 seconds, and that is all you have really grab your audiences’ attention. Within this time you want to engage them so you can really show them what you have to offer.
Use your community. For small businesses, it’s important to think on a smaller scale. I’m talking about leveraging your community. For local marketing, sponsor or volunteer at local charities or events. Pass out flyers or snail mail brochures to the people in your area. You can also leverage your community online. Turn to your immediate network to help get the word out about your business.
Always follow up. Once you meet a potential client or customer, it is important to reach out and follow-up with them. Connect with them on social media, send an email or give them a call. You may also want to send a handwritten thank you note or reminder.
Leverage your current customers. The best, and cheapest, we to grow your business is to ask for referrals from your current customers. While not all of them will have someone to recommend you to, the ones that do typically give you glowing praise and will send qualified leads your way.
Build your relationships. It takes a lot more work to get new customers than it does to keep the ones you are ready have. This is why it is so important to build the relationships you have with your existing customers. Offer great customer service, follow-up on sales and make sure experiences were satisfactory, try and remember names and preferences. There are many things you can do to show your current customers that you care.
Guerrilla marketing tactics of big companies just can’t work for smaller businesses. While small businesses don’t have the same scale as larger companies, it doesn’t mean their marketing doesn’t have to be effective.