Twitter is great for generating traffic and connecting with others but those 140 characters can be limiting. That is why you need to use twitter cards.. If you don’t know about twitter cards yet, keep reading to learn more about them and how you can get started.
What are Twitter Cards?
Twitter cards are basically an add-on that allows you to go beyond the 140-character limit. By adding a little HTML to your webpage, you can make is possible for others to tweet links with twitter cards from your site.
Types of Twitter Cards
Summary cards. These include a title, description and thumbnail image for the link you are tweeting.
Large photo summary card. Similar to the summary cards, these trade in a little bit of description space for an extra-large image.
Product card. Adding an image of your product, this card is great for those with e-commerce websites.
Player card. This cards adds a video or multimedia snippet that your audience watch directly from their Twitter stream.
Audio card. Like the player card, this allows your audience to play audio.
Photo card. This adds a prominent image to your tweet, perfect for those with a very visual audience.
Gallery card. Displays more than one image under your Twitter text.
App card. Allows you to easily direct traffic to an app. This is great for those who promote or create apps.
Lead generation cards. This lets you include an opt in for twitter followers to sign up for your email lists from Twitter.
Website card. This is used to direct people back to your website or landing page.
Setting Up Twitter Cards
As previously mentioned, Twitter cards are easily set up by adding a bit of code. If you have a website developer or know how to code things yourself, this should be a breeze. If you don’t and have a WordPress site, you can install them by using a plugin. Twitter recommends using Jetpack, WordPress SEO by Yoast or JM Twitter Cards to add Twitter cards to your site.
Twitter cards are a great way to add value to your tweets and share more than your standard 140 characters. There are many types to choose from, so pick the ones that your business will best benefit from.