The importance of accurate and consistent local directory listings

For businesses that serve local customers as well as online ones, it’s important to do some offline marketing along with your online marketing. But people are no longer turning to actual yellow pages to search for local businesses. No, you need to make sure you are listed in online local business directories, and you need to make sure that your information is always up-to-date. Here are some compelling reasons why.

Local directory listings help you reach more local customers. While each city has a Yellow Pages, not everyone uses them anymore. What’s more, out of town guests may not have access to a phone book if they are in need of assistance. However, they do have access to a mobile phone or tablet to search for local businesses.

They are more cost efficient than print ads. There are many inexpensive, or even free, ways to get your name spread online, and directory listings are no exception. You can get your business listed in many popular directory sites for not much money; much less than you would spend to advertise in local print options.

They can help you target your customers. Local listings, like other online search engines, can help give searchers very specific, on-target results. They can look for your business in a number of ways, including by name, category, keywords, location and even ratings. This gives you a much higher chance of getting noticed over traditional print directories.

Online directory listings give you extra features. Online sites allow you to include other information that can help boost your exposure and your sales. For example, you can add a street map with directions to your physical location, phone numbers that include automatic Skype calling and printable coupons. You can also add a link to your website and social media page for more ways for searchers to learn about your business.

All businesses that run a physical location can benefit from both online and offline marketing. Getting listed in local directories, and making sure that the information stays up-to-date, is one easy yet effective way to market to local customers.

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