Why Data providers are important for your local online marketing

There are data providers everywhere, and they play an important role for local online marketers. Data providers are constantly providing information to the major search engines, allowing consumers to find businesses easily and quickly.

Unfortunately, that data isn’t always current. This poses a problem for local businesses who rely on search engines to drive people to their locations. Since the information is supplied by the big data providers, going into your Google+ Local page and editing isn’t going to fix the problem. It may change it for a short while, but it’s not a long-term solution.

What’s a local business to do? Here is what you can do to fix any erroneous information.

  1. Start by searching your business. Take note of any sites that come up with wrong business information. You may find local directories, search engines, coupon sites, social networks, etc. in your search.
  2. Follow and Google+ pages you find. Sometimes you can find which sites they are pulling the data from, giving you a good idea of where to start.
  3. Check other websites. If it’s displaying your information, it’s likely a local directory site. You may be able to edit the information yourself, or find where the information is coming from.
  4. Check Google Maps. If you find any wrong information, click on the drop-down button to select “report a problem.”
  5. Check Google MapMaker. Not many businesses know about this site. Google MapMaker allows anyone to add or edit location information. If you find your information wrong here, this should be an easy fix.
  6. Contact data providers. This is the most important thing to do. In order to fix your information throughout the web, you will need to contact the major data providers. Unless these sites have your corrected data, the errors will just continue. Contact Acxiom, Factual, Infogroup and Localeze and use their web forms or links to update your information. Keep in mind that if you want to update your info permanently, you will need to contact all of the major data providers.

Data providers keep the Internet stocked with the contact information for millions of businesses. Unfortunately, if you move or change other info, you may find yourself with wrong data all over the web – not good for any business. Use these tips to help you fix your data, so that you don’t risk losing customers.

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