Is your business ready for the digital marketing age? Search engine and mobile searches are among the top 3 methods consumers use to find local businesses. Unfortunately, this recent survey shows that online marketing is where many small and medium sized local businesses need the most help.
It doesn’t matter how small your local business is, you could benefit from jumping into online marketing – or risk getting left in the dust. Here are top ways that local businesses can market themselves online.
Be mobile friendly. According to a report released by the Local Search Association, over half of mobile users will use their phone to find local information while they are on the go. Additionally, 54% of them will use their phone to look for deals before purchasing anything. And these numbers just keep on growing every year. If your business website isn’t optimized for mobile viewing, you could be losing out on a lot of business.
Create online content. Blog posts and articles are a great way to drive traffic back to your website. Content can be used for SEO purposes and to cement your business as an industry leader. Start by creating a content marketing strategy to help you focus your efforts.
Get on social media. Social media marketing is extremely important for local businesses. Your target customers are already on there, so joining in the online fun will help them find you even easier. But interacting and responding to followers on social media, you can easily build up your business as a likeable brand.
Have profiles on online directories. There’s a reason sites like Yelp and Google Local are popular with consumers: social proof. Shoppers are much more like to trust a business that has positive reviews from other consumers. Visit these sites and make sure your profiles are current. Add images and other useful information. Encourage your customers to leave reviews by offering incentives.
Unfortunately, many of the local businesses that aren’t marketing online know they should be. In fact, the biggest reason local businesses have for not delving into digital marketing is that they just don’t have enough time. The second biggest reason? They just don’t know how. If either of these reasons sound like your business, contact us to see how we can help.