Why Your Website Needs to be Mobile Ready

responsive_designBack in April, Google rolled out an update that penalized sites that weren’t mobile-friendly.

But there is more to being mobile ready than just appeasing Google. Think of how many people you know that use their phones or tablets to search online. Mobile Internet use is only getting more and more popular, and it’s not going away anytime soon.

Making sure that your site is optimized for your mobile viewers can help you reach more customers, gain more traffic and increase your customer service.

Mobile Vs Mobile Responsive – What’s the Difference?

While similar in name, these two mobile options are quite different. A mobile site is basically a copy of your desktop site. The server will deliver an optimized page to your mobile users, making your content smaller and easier to read.

On the other hand, a mobile responsive site is designed to automatically work with any screen, no matter the size or the view orientation. It is able to switch options on its own, rendering your site perfect on every device.


Benefits of Having a Responsive Site

Besides avoiding any ranking penalizations from Google, having a mobile responsive site has many other benefits:

  • Google likes responsive designs. Yes, more about Google. But the search engine giant that directs so much of your traffic really does like responsive sites over mobile sites.
  • It’s better for SEO. Having duplicate content out there (as in your site and its duplicate mobile site) can really hurt your search engine ranking. If you do create a mobile site, you will need to add a rel=canonical tag to let Google know which page they should take into its ranking algorithm.
  • It’s better for your readers. A mobile responsive site allows your readers to easily find you on any device they are on. It’s also more user-friendly. And the user-friendliness can affect your website bounce rate, which affects your ranking.
  • It keeps your site consistent. Since your site will automatically adjust, a responsive site will keep your content consistent on all screens.
  • It’s more cost effective. A responsive design allows you to maintain just one site rather than multiple ones for the difference screens.

Is your site optimized for mobile viewing? If you chose a responsive theme you should be fine. If you are unsure, you can test your site using Google’s free mobile friendly test tool here.

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