Customer testimonials are becoming an essential part of marketing a business. Consumers are turning to sites like Yelp, Google and Facebook to research businesses before making any purchasing decisions.
Even without asking, you may have noticed a few testimonials trickling in across the Internet. Unfortunately, this is not enough. There are many benefits to increasing the number of reviews your business has. Here are 6 reasons why it is important that you ask for customer testimonials.
Testimonials help you establish your brand. What people say about your business matters, and the more they talk about your brand the better you look. People who are just finding your business will look to testimonials to learn more about your company and what you have to offer.
They can help you improve your business. We all want positive testimonials from our customers, but even negative ones are useful. With any negative feedback, there is a chance to make changes. Listen to your customers and fix any negative situations you come across. Even if your customers only leave positive reviews, you can still use their comments to help with product development and business ideas. Which brings us to …
They provide tangible data to help you make business and marketing decisions. Customer testimonials are great because they give you real data that can help you improve your business, your products and services and your marketing. Rather than going on ideas and hunches, it’s best to make sound business decisions based on what your target audience actually wants.
They can help you improve your customer retention rate. We already mentioned negative feedback. By being proactive and fixing any negative experiences, you are much more likely to turn a dissatisfied customer into a happy customer. Going above and beyond to make sure that your customers are happy is what will turn them into return customers.
Feedback gives you a way to measure your customer satisfaction. Reviews tell you just how well your business is doing. By monitoring your testimonials, you can see whether a certain product is doing well or if you need to make some changes.
Testimonials can help you create a better customer experience. If you know what your customers like and appreciate about your business, you can create a better, more customized, user experience for them. Satisfying your customers start by listening to what they have to say.
Customer testimonials have the power to make your business look good, but they also offer so much more. Testimonials can help you establish your overall brand, improve your business, help you make better business decisions and help you keep your customers satisfied.