How to Use Social Media in Your Small Business

If your small business isn’t on social media, you could be missing out on hundreds of customers.

Why?

Because everyone is using social media these days. Using social media for your business, whether it is a small one or not, can bring in a wider audience. With so many people on social media every day, you can attract attention, get traffic and make more sales. Here is how to use social media for your small business.

Set up social media pages

By setting up your own Facebook business page, Twitter business, profile, Google Plus business page, Pinterest business account and a LinkedIn page, you can bring in followers, likes, and connections to show off your small business. There are millions of people using social media on a daily basis so attracting customers this way is not only smart, it’s pretty easy to do.

Brand your channels

Not only should you set up your accounts, there should be a uniform message across all of them. Use your logo or image for all of your profiles. Include your business name and a call to action. Have a distinct voice in everything you post. Which brings us to…

Post on social media consistently

Once you have all of your social media pages set up, start posting consistently. The key here is to not just post about your business all the time. This comes across as spammy, and might make people unlike or unfollow you. You can definitely share your own blog posts (and should be sharing them!) but mix it up a little with other stuff. Post informative articles that your audience will appreciate. If your business page has a more light-hearted feel, you can add funny pictures and maybe a couple of jokes every once in a while. Cater your messages to your specific readers.

Interact with followers

Don’t just post, get social! It’s called social media for a reason. Post questions for your followers, answer any questions they may have for you. You don’t have to be online constantly, but you should try to check in at least once or twice a day to respond to messages.

There are so many people on social media today. Not only are they interacting with each other, they interacting with businesses. If your small business isn’t on these networks, you could be missing out on quite a bit of business. It’s easy to get started. Simply set up your pages, customize them to portray your business and start posting and interacting!

Ready to get started? Facebook is a great place to start! Check out our 3 Steps to Getting Started on Facebook the Right Way for an easy quick start guide.

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