The range of examples out there when it comes to small business web design is vast. Some small businesses built a website years ago and haven’t made any updates to it since the initial build. Others have a relatively new website with some nice bells and whistles, which serves to make them a competitor online. And, still more small business owners are discovering the importance of hiring a marketing firm to help them build and maintain a modern website.
Today more than ever it’s important for small business owners to consider letting someone other than themselves update and maintain their website. Why? Because Mobile-geddon has come and gone, leaving a huge number of inferior websites as casualties in its wake.
The aftermath of Mobile-geddon
It’s no secret that today, a majority of web searches—roughly 60 percent—are done from mobile devices, like smartphones and tablets. As a result, responsive website design has become a necessity for all businesses: a website needs to be able to conform to differently size screens without becoming a jumbled mess of content!
Responsive web design automatically detects the device your website is being accessed from and portrays it accordingly. Text is spaced appropriately, pictures are resized to fit and links are optimized—it’s all done to make the website experience seamless for visitors. A mobile site can also accomplish this feat, but it’s generally not a great substitute, since mobile sites are limited by their simplistic design and lack of features.
Google has also taken note of the need for mobile friendly website design and, almost a year ago to date, made a landmark decision that prioritized responsive websites over those not equally as optimized. This change—which took place on April 21, 2015—has been dubbed by many marketers as “Mobile-geddon.”
The bottom line is this: after Google put its new algorithm into action, optimized small business website design flourished, while antiquated websites dropped like stones in SERP rankings.
The ramifications of responsive web design
Obviously, Google’s approach to handling mobile friendly website design is one that impacted small businesses across the land, in a variety of different ways. Let’s take a look at some of the good and bad that came with it.
If your business didn’t or still doesn’t have a responsive website design, here are some of the detrimental things you might be dealing with:
- Lower website traffic due to poor search engine rankings. Businesses that might have been on Google’s front page thanks to great content are finding themselves losing ground to competitors with optimized websites.
- Lower foot traffic at brick and mortar locations, due to poor web visibility. If people are out and about, searching for businesses like yours on mobile devices and your business isn’t listed on the front page, people will travel elsewhere.
- Google may no longer see your website as an authority for content—even if the content is good—because the “user experience” of your site is lackluster.
Now, while the above things are certainly detrimental for your small business’ website, if you’re up to date with a current responsive website design, you might actually be seeing the flipside, with benefits that include:
- Your business may have skyrocketed up in the ratings if your competition doesn’t have a responsive website. This means jumping up in the ranks for little to no investment on top of your web design!
- Better presence on mobile devices, creating a user interface that’s easy for your visitors to use and convenient for them when it comes to finding necessary information.
- Coupled with quality content, your site may have become an “authority” in the eyes of Google, which means it’ll be relevant for more search terms, regarding more data when people start searching within your industry.
Content may be king, but as Mobile-geddon has proven, small business website design is also a critical counterpoint. Responsive website design has already become a key to success when it comes to online visibility.
Is your small business’ website optimized? Could you stand to benefit from the emphasis on mobile accommodations? These are questions you need to be asking yourself when it comes to staying relevant in the eyes of Google and making sure your business succeeds online.