As your business expands its presence online, it may be considering a small business blog as a way to increase traffic to its website and grow its revenue. While blogging is a great way to gain new customers, it can be a time-consuming and demanding task. However, this is a project that can easily be managed by a strong digital marketing company. They can help you generate new content for your small business blog, ensuring that readers are engaged and keep coming back for more.
One of the main reasons a small business starts a blog is to create more traffic for its website. This adds fresh, new content to the site and gives customers a reason to keep visiting. By adding blog pages to your small business website, you can expand your company’s reach on search engines such as Google, Bing and Yahoo. These sites will index these added pages, which will enable your business’ website to come up more frequently in Internet searches.
This new content tells search engines that your website is actively getting updated and offers a reason for people to visit your site. This will increase the traffic to your website by making it easier for potential customers to search for products and services related to your small business and discover your company.
These potential customers can keep finding you for as long as you have the content on your website, creating a long-term revenue-generating opportunity.
Adding a blog to your small business website also gives you an opportunity to further engage your social media accounts, as this content can be broadcast though these channels, bringing even more potential customers to your website.
If you feel like creating new and interesting content for a blog would be quite an undertaking, you should think about working with a digital marketing company. They can put together an editorial calendar that will keep you on track, as well as write copy for your small business blog in a way that uses keywords that work best with search engines. Search engine optimizations should result in your business appearing higher and higher in search engine results.
Writing small business blogs also helps to establish you as the authority on the subjects you are covering. This is a great way to cover a topic that customers may have questions or be confused about. By providing this helpful information for your customers, they will turn to you when they are ready to make a purchase, as you have helped them in the past and are seen as an expert on what they are looking for.
Don’t forget to put a call to action in your blog post so readers know what to do and whom to contact. You want to generate leads from your small business blog, and calls to action are a good way to convert a reader into a sale.
Writing a small business blog can be time-consuming, as you have to dedicate time to creating topics and content. But without a doubt, blogging is worth the time you will invest. The internet loves fresh, quality content. Creating that content on your very own website will keep your customers and potential customers engaged, and keep them coming back for more on a regular basis!
About Brian Rowland
Brian joined the BizIQ team as Director of Marketing and Education in January of 2016. He brings with him over 15 years experience in achievements in sales, marketing, and new business development through B2B and Consumer sales. Brian earned his MBA from Indiana Wesleyan University in 2008, and also served as an Adjunct Faculty Instructor for University of Phoenix.
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