As a small business, you want to get the word out about your products and services to as many prospective customers as possible. Using marketing to increase your business with new customers and existing customers is a great way to grow your business revenue. Of course we normally talk about online marketing, and rightly so. Internet marketing has the highest return on investment for small business owners. But not all offline marketing is obsolete. These six small business marketing tips will help you expand your business’ reach and develop your customer base into an expanding clientele list, beyond the internet:
- Postcard advertising: Place advertising on postcards and mail to prospective customers whom you want to be aware of your products and services. A brief message on a postcard will grab people’s attention, as they will stop long enough to read the short message. This can drive traffic to your website and generate sales with a very small investment. This is a small business marketing tip that can really strengthen your business.
- Personal messages: When you send out a piece of advertising via direct mail, add a personal message with a sticker, stamp or handwritten note. People tend to read messages such as these, which will increase the impact of your direct mail efforts. Make sure the message is short and concise, as you only have about 10 seconds of the reader’s attention.
- Follow-up offers: After a customer has made a purchase from your business, follow this up with a handwritten note thanking them for their business. Include a secondary offer with the thank you note that they can use on a return visit to your business. Don’t forget to include an expiration date to create a sense of urgency around taking advantage of your offer.
- Mail-outs: With each piece of outgoing mail that you send, include a company brochure or flyer. This will gain you customers whom you wouldn’t have otherwise known were interested in your products or services, and it won’t cost you anything additional in postage. This is a good cost-saving habit to get into.
- Newsletters: With the cost of making a sale to a new customer considerably higher than making a sale to an existing customer, there are times when you want to focus on the customers you already have. Newsletters are a great way to use small business marketing tips to provide information on your business and products to existing customers. Consider e-mail newsletters as a cost effective option to get the word out about specials and promotions at your business, but printed newsletters available at your checkout counter are also effective.
- Open houses: Host an event at your business and invite existing and prospective customers to attend. This creates some excitement surrounding your business and gets your company name circulating. With the right planning, you will have a nice turnout and also gain valuable media attention for your business.
While the internet is the most effective way to expand your business’ reach, sometimes a little offline attention can go a long way. Have you had success with other offline marketing techniques? Tell us about them in the comments!
About Brian Rowland
Brian joined the BizIQ team as Director of Marketing and Education in January of 2016. He brings with him over 15 years experience in achievements in sales, marketing, and new business development through B2B and Consumer sales. Brian earned his MBA from Indiana Wesleyan University in 2008, and also served as an Adjunct Faculty Instructor for University of Phoenix.
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