How Increased Visibility Online Can Help Your Bottom Line

Having an online presence can do more for your business than you might expect. By increasing your small business’ visibility online, you will grow your website traffic as well as your customer base. Without a strong presence on the Internet, your small business is missing out on an opportunity to attract new customers and, in turn, sell more products and services.

With 40 percent of the world’s population having an Internet connection, it’s important to have an impact online. To get in front of people today, your small business needs to be where customers are looking the most for their information. Creating an online presence is imperative in today’s digital world.

Increasing your visibility through SEO

Your website is the portal to your business and all that it offers. One of the first steps in a buyer’s purchasing decision has to do with the feeling they get from your website. More importantly, they need to be able to find your website in the first place, as this is where they will research the products and services they plan to buy. If your customers can’t find your website through search engines such as Google, Yahoo or Bing, you will need to consider optimizing it for keyword searches.

Using search engine optimization (SEO) on your website will have your business’ website ranking higher in search engine results so your customers can find you. Once they find you, they will visit your website to get as much information as they can about what you offer. You will see an increase in traffic to your website, which will also result in an increase in purchases and your bottom line.


A customer may visit your website several times before they decide to visit your business in person or make a final purchase. You need to have relevant information available to them so they want to buy from you. Plus, this relevant content will help you rank higher in keyword searches so customers know your small business offers what they are looking for.

The value of increasing your visibility through SEO will be easily apparent as you will very quickly see an uptick in website traffic. You must maintain this visibility so more and more customers know about your brand. The more people that visit your website, the more will turn into paying customers that will help to grow your small business’ revenue.

Using social media to boost your online presence

Another way to grow your small business’ visibility online is through social media. Not only will this give you the direct opportunity to interact with your customers, but if done correctly, your profile will also appear in search engine searches. This will give you another occasion to be found by your customers.

If your profile is well written and branded accordingly, social media allows you another chance to get in front of new prospective customers. The more chances you provide for a customer to learn about your small business and the products and services you offer, the more your website traffic will grow. Customers will continually look for your business on the Internet, buy from you and increase your business’ profits.

You will want to make sure you provide complete contact information in all your social media profiles. Take this time to engage with your customers. Get feedback and answer questions. Customers will appreciate this and pass your posts on to their friends and family, further growing your small business’ online reach.

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When it comes to social media, it’s nice to have a lot of followers and likes, but it’s more important to have quality connections that truly are customers that buy your business’ products and services. Getting information out there about your small business through social media will do wonders to grow your customer list. You will see an uptick in business and your profits as more and more people find you and buy from you.

Use online reviews to grow your customer base

With people using the Internet as the way they find information about businesses, it is critical to provide them with as many details as you can about your small business’ products and services. You may also want to tell them about the quality of your services or the benefits of your products. Using customer reviews to convey this information can build trust with people as well as grow your Internet prominence.

More and more customers are turning to websites such as Google, Yelp, and Angie’s List to find out about a business, so it’s important that your business has reviews available. More than 90 percent of users say they rely on online reviews to make a buying decision. With this much influence, it is important to encourage your customers to review your business.

Good reviews will persuade customers to buy from your small business. Don’t get discouraged about bad reviews, as not everyone will be happy with your products and services. Your goal is to get a lot of reviews. A few bad reviews mixed in with a bunch of good reviews is actually better than just one positive review.

Not only will customers use these websites to read reviews about your business, but this is also another opportunity for your business to come up in search engine results. A trending review can even show up on page one of keyword results.

Keep in mind, your objective is to get the word out about your business and provide as many opportunities for customers to find you. Online reviews are just another way to develop your online presence. Remember, the more customers that find you, the more purchases they will make and the more your revenues will increase.

By creating a large online footprint through SEO, social media, and good quality reviews, you can ensure that there are many ways for customers to find you. Not only will they find your small business, but they will also buy from you, which will grow your business’ revenue. Spreading your online presence out through several media sources will help people find you more easily, and providing good information about your products and services will help turn one-time buyers into repeat customers.


brianheadshotAbout Brian Rowland
Brian joined the BizIQ team as Director of Marketing and Education in January of 2016. He brings with him over 15 years experience in achievements in sales, marketing, and new business development through B2B and Consumer sales. Brian earned his MBA from Indiana Wesleyan University in 2008, and also served as an Adjunct Faculty Instructor for University of Phoenix.
More from Brian | LinkedIn

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