How to Show Customers You Care

Showing appreciation to your customers will go a long way toward keeping their business over the long term. Appreciation doesn’t have to be a grand gesture, as you just want to do something meaningful to show your customers that you appreciate their business. There are several things you can do as a small business that will fit within your budget. Here are some tips to keep those customers happy:

  • Make a phone call: Every time you call a customer doesn’t have to be because you need something. Call them and ask if they need anything from you. A simple phone call can go a long way in thanking someone for their business, and following up with them to see if they have any questions is a simple gesture that anyone can do. Set up an automation tool to remind you to call customers a few days after they make a purchase. This will remind you to do it and keep you on track.
  • Write a thank you note: Something as simple as a handwritten thank you note will remind your customers that you appreciate them. Thank them for their business and remind them to stop by again soon. Think how surprised they will be to get this note from you. Again, an automation tool will keep track of the names and addresses of your customers, and some pretty stationery for the note will be a happy surprise in any customer’s mailbox.Take time to appreciate your customers, and you will see an increase in business from the people you can now call your friends.
  • Remember birthdays: Send an email wishing your customers a happy birthday. Use this as an opportunity to promote your business by sending a coupon that they can use on or around their special day. They certainly will enjoy a special treat from you on their birthday each year. Use an automation tool to send them an email on their birthday, or a few days before if you are sending a coupon. This will track all your customers’ birthdays and won’t let you forget. Think how special your customers will feel that you remembered them.
  • Buy them a cup of coffee: This simple treat will be greatly appreciated by your customers. Send them a $5 gift card to a coffeehouse near your small business as a thank you for being a loyal customer. This small token of appreciation will brighten up their day and help them remember your small business the next time they are looking for your company’s products or services. This is a great way to say thanks.
  • Make them your friends: Customers like to be treated like real people, and what better way to make a few friends than by getting to know them? While you may be sending company emails on your small business’ products and services, it is good to mix it up with a personal email, too. Include pictures of your family or pets, or even funny photos or a personal story. Customers like to feel like they know you, and this is a good way to share some personal information about yourself and your small business that will get positive results. Make it personal and invite your customers to share their stories with you.

These budget-friendly ideas are sure to be a hit with your customers. Not only will they know that you appreciate them, but they will also be sure to visit your small business again because you treated them so well. Take time to appreciate your customers, and you will see an increase in business from the people you can now call your friends.


brianheadshotAbout Brian Rowland
Brian joined the BizIQ team as Director of Marketing and Education in January of 2016. He brings with him over 15 years experience in achievements in sales, marketing, and new business development through B2B and Consumer sales. Brian earned his MBA from Indiana Wesleyan University in 2008, and also served as an Adjunct Faculty Instructor for University of Phoenix.
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