If your small business isn’t using social media, it should be. We’ve discussed the importance of using social to grow your small business online and boost your SEO before. This is essentially a free form of advertising and an important way to interact with your customers. Not only can you get feedback from customers instantly, but you can also grow your fan base, which leads to more customers for your small business. Keep the following tips in mind when you are cultivating your social media presence:
- Start small: If you are just starting your social media marketing plan, you may be tempted to hop on all available options all at once. While this may seem like the best approach, it will only leave you neglecting them and not providing the right amount of attention to garner an audience. With options such as Twitter, Facebook, LinkedIn, Instagram, YouTube, Pinterest and Snapchat, it can be overwhelming. Start small by selecting the few that will work for your small business and its products and services. Begin finely honing your presence on these sites and make the biggest impact you can on the ones that will work for you.
- Keep it concise: When it comes to social media, simpler is better. Convey your message in the most concise way possible. Users don’t have the patience or time to pore over your long-winded posts and will most likely overlook them. They like short, snappy posts that they can read quickly. Users that come to your small business profile for information aren’t looking for a novel. They are looking for short details about your business. Keep it simple and make the most impact.
- Keep an eye on your engagement: How are your post received? What do your fans interact with the most? Read the comments on your posts and look at likes, pins and shares to gauge how well your social media campaigns are doing. Also keep an eye on what your competitors are doing. Take note of things that are working for them and apply those approaches to your social media strategy. Continue to post content that your readers continually interact with as a way to keep them involved with your small business.
- Maintain your reputation: Once you have gained a good following, it may be easy to rest on your laurels and think more fans and followers will roll in. On the contrary, users are fickle and like to continually get the information they are used to. If you stop providing quality posts to your readers, they will give up on you and move on to your competition. Also, you won’t gain any new followers, as you have nothing new to offer them. Keep your posts frequent and focus on providing quality content that you know your readers like and engage with.
Creating and sticking with a social media strategy for your business can help to promote your products and services to a new and growing base of customers. Be sure to continually engage with your fan base as a way to keep customers interested and thinking about your business. Social media is a sure fire way to grow your business presence, and best of all, it’s free!
About Lexi St. Laurent
Lexi joined BizIQ in March of 2015. She brings over eight years of experience in social media, content marketing, and community management to the team, and has a passion for helping small businesses grow through online marketing.
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