How to Measure Online Marketing Success

One of the most attractive features of marketing a business online is the ease of tracking your return on investment. At least it should be easy. With an endless list of metrics to monitor and key progress indicators (KPI’s) to track, how do you cut through the noise and make sense of what really matters?

Branding Basics – Why a Logo Is Important

Before opening the doors to your small business, you will want to take the time to consider your company logo. This will represent your business and the products and services you offer. It will help you attract customers and create familiarity with everyone that comes across it. Before you hastily design a logo, however, think

Do Small Businesses Really Need a Website?

If your business is a small operation, you may think you don’t necessarily need to have a website—but this couldn’t be farther from the truth. You most certainly do need a website. No matter the size of your business, you will always have customers looking for you online. What happens when they can’t find you?
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