How to Measure Online Marketing Success

One of the most attractive features of marketing a business online is the ease of tracking your return on investment. At least it should be easy. With an endless list of metrics to monitor and key progress indicators (KPI’s) to track, how do you cut through the noise and make sense of what really matters? Simple. You log off the internet and talk to people who matter. You read that right. This online marketer is telling you to log off

Do I Own My Domain Name? Probably Not.

Picture this: Jane Doe from Jane’s Flower Shop calls her project manager here at BizIQ, and she is clearly alarmed. After a disappointing experience with her brother’s friend who is a “web guy” about a year ago, her website janesflowershop.com disappeared from search engine rankings. She’s lost a lot of business because of the drop in rankings, and to top it off, her old website isn’t even live anymore. Jane was excited to get her new website launched, but now

A Buyer’s Journey: How Small Business Can Capitalize on Big Business Marketing Moves

The internet is getting smarter every day. It seems like a silly thing to say, doesn’t it? How can the internet itself get smarter? Nevertheless, as silly as it may sound it’s true. With each search you perform on the internet, the content being delivered to you grows more and more relevant. It seems to match your needs more and more perfectly each time, until it seems as though all you need to do is think about a subject and

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