What you don’t know CAN hurt you

Internet reputation management or online reputation management is the process of crafting professional
strategies to protect companies, brands and individuals from negative publicity campaigns on internet.
To put in simple terms, it includes all the necessary steps to decrease the intensity of damage caused to
the online reputation of individuals, companies and brands. It can also be defined as the professional
steps taken to improve the online reputation of individuals, companies and brands.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that,
you’ll do things differently.”
-Warren Buffett



Online reputation management is necessary because anyone can say anything online: anonymously, posing as an expert or as someone else.

More than 86% of web users use Google, Yahoo or Bing to find what they are looking for. Studies have proved beyond doubt that when customers search for yours, your company’s or your brand’s name and the search engine results get displayed, if you/ you company/ your brand has one or more bad reviews in the first three pages of search engine results, 7 out of 10 customers will click on the negative reviews and read them.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
-Jeff Bezos



“A reputation that took decades to build can be threatened by a single event”. Consider the effect of one bad review online about your business. With hundreds of reviews sites on the web and thousands of people searching and reviewing these sites, your good name can be at risk without your even knowing. By managing what is said about you online, you increase opportunities to create a lasting impression on potential customers. The benefits can be tremendous:
• Increased Sales
• Understand and Serve Customers Better
• Improve Rankings
• Higher Keyword Content – SEO!
• Allow Consumers to Have a Voice
• Create Consumer Engagement
• Let Consumers Market for you
• Reviews Breed More Reviews

“A good reputation is more valuable than money.”
-Publilius Syrus
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